Help Centre

Questions We Get Asked All The Time.

With Real Answers.

Some of these come up on almost every first call. Some we get by email from people who found us on Google and just want to know something before reaching out. A few are ones we wish more people would ask before they spend money anywhere. Either way — they're all here. No fluff, no "it depends on your unique situation" non-answers. If something isn't covered, email hello@webtechtic.com and we'll answer it directly.

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Questions Answered
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Websites Delivered
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Avg Traffic Growth
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About Webtechtic

General Questions

Who we are, what we do, and how working with us actually looks.

What exactly does Webtechtic do?
We build websites, handle SEO, and run paid advertising — Google Ads, Facebook, Instagram. All for businesses in the USA. We do all three under one roof, which sounds like a sales pitch but actually matters a lot in practice. When the same team builds your website and runs your ads, the landing pages actually work with the campaigns. When the same team does your SEO and built your site, technical issues get fixed instead of argued over between two agencies. That's the real reason the one-team thing is worth talking about.
Do you work with businesses outside the United States?
No. It's not that we couldn't — it's that we've made a deliberate choice not to. The US market is what we know. How American customers search, what makes them trust a business enough to call, what ad creative actually converts here versus anywhere else. Spreading that thin to serve clients in other countries isn't something we want to do.
Can I hire you for just one service, or do I have to take all three?
One is fine. Plenty of clients come to us just for a website or just for SEO. Some start with one thing and add on later when the time and budget make sense. We'll tell you honestly what you actually need right now — even if that means talking you out of spending more than necessary. Happens more than you'd think.
Website Development

Website Questions

Cost, timelines, ownership, design — everything before commissioning a website build.

How much does a website cost?
Genuinely depends on the scope. A 5 or 6 page site for a local contractor is a very different job from a 300-product Shopify store with custom integrations. We don't publish pricing on the website because quoting without knowing your actual requirements would be pointless. What we do promise is a fixed number after one free call — no hourly billing, no invoice surprises later.
How long will it take to build?
Most business websites are done in 7 to 14 business days from the day you sign off on the design. Not calendar days from first contact — business days from design approval. E-commerce stores take longer, usually 3 to 6 weeks. Custom web applications longer still. Whatever timeline we commit to goes in writing. Miss it, and you don't pay for that phase.
Do you use templates?
No. Never have. Every site is coded from scratch — no Elementor, no ThemeForest templates with 200 plugins running in the background slowing everything down. It takes more time to build this way. But the sites load faster, rank better, and don't break every time WordPress pushes an update.
Who owns the website when it's done?
You do. All of it. The code, the design files, every login, the hosting account. We hand everything over at launch. There's no platform lock-in and no monthly fee to keep the lights on. If you hired someone else tomorrow to manage the site, you'd have everything they'd need.
Will my new site show up on Google?
Every site we build comes set up properly — clean URL structure, schema markup, sitemap submitted to Search Console, Core Web Vitals optimized on every page. That's the foundation. Whether you actually rank for competitive terms is a different question, and that's what our SEO service handles. But the website won't be the thing holding you back.
What are Core Web Vitals?
Google's way of measuring how a website actually feels to use. Three main signals — how fast the main content loads, whether things jump around on screen while loading, and how quickly the page responds when someone clicks something. Google uses these as ranking signals. A site that scores poorly tends to rank lower and lose visitors faster. We optimize for all three on every build.
What if I hate the design?
We change it. No extra charge, no limit on revisions. The reason we do design before development is exactly so you can change things freely — once code is written, changes get expensive. We don't touch the code until you're actually happy with what the site looks like. Not tolerating it. Actually happy.
Can you redesign my site without wrecking my Google rankings?
Yes. And done properly, a redesign usually improves rankings. Done carelessly, it can destroy years of work — we've seen it happen to sites that came to us after a messy migration elsewhere. We map every existing URL, set up proper 301 redirects, preserve content that's currently ranking, and watch Search Console for 60 days post-launch. It's not something we're casual about.
Do I even need a website if I have a Facebook page?
Yes. A Facebook page is rented space on someone else's platform. They can change the algorithm, restrict your reach, or shut things down tomorrow and you'd have no recourse. Your website builds SEO equity that compounds over years. It converts visitors at a higher rate than social. And it belongs to you. Use both — but never treat one as a replacement for the other.
What happens after the site goes live?
Thirty days of free support. Anything breaks, anything needs tweaking, we handle it. We also walk you through the CMS on a screen share before we step back — how to update content, swap images, add new pages — so you're not dependent on us for basic changes. After the 30 days, maintenance plans are available but nothing's required.
SEO Services

SEO Questions

How it works, how long it takes, what it costs, and what we do every month.

What is SEO, actually?
It's the process of making your website show up in Google's organic results — the ones below the ads — when people search for what you sell. It works through three main areas. On-page SEO: making sure each page is actually targeting the right keyword in the right way. Technical SEO: making sure Google can properly find, crawl, and understand your site. Link building: getting other legitimate websites to link to yours, which tells Google your site is worth trusting. All three have to work together or the results are inconsistent.
How long does SEO take?
Honest answer — 3 to 6 months before you see meaningful traffic and lead growth. Not because we're slow, but because that's genuinely how long it takes for Google to trust a site that's been properly optimized. Ranking movement often starts in 60 to 90 days. Real business impact usually shows up around month 4 to 6. Anyone promising faster than that is either going after keywords nobody searches for, or using shortcuts that'll hurt you later.
Is SEO actually worth it for a small business?
For most local service businesses, it's one of the best long-term investments they can make. The traffic SEO brings in is people who are actively searching for what you offer right now. That's a fundamentally different type of visitor than someone who saw your ad while scrolling through Instagram. The downside is it takes time. The upside is the results compound — traffic you earned in month 6 doesn't disappear when you stop paying.
Can you get me to page one of Google?
We can absolutely get you to page one for the right keywords — and we do it regularly. What we won't do is guarantee a specific position for a specific term by a specific date. Google controls that. Anyone who tells you otherwise is lying, or planning to use tactics that'll get your site penalized when the next algorithm update rolls through.
What is local SEO?
Local SEO is what gets you showing up when someone nearby searches for what you do — "plumber near me," "best accountant in Phoenix," that kind of thing. The core of it is your Google Business Profile, which is the listing that appears in Google Maps and in those three business results at the top of the page above the organic results. Beyond that — building citations across directories, managing reviews, and creating location-specific pages on your site if you serve multiple areas. For service businesses, local SEO often matters more than anything else.
What is Google Business Profile and why should I care?
It's the free listing Google gives every business — the one that shows your hours, address, phone number, and reviews when someone searches your business name. But it's also what determines whether you show up in the local pack, which sits above the regular Google results and gets a huge portion of the clicks. A properly optimized profile with updated photos, accurate categories, and a regular flow of real reviews can be one of the most valuable things you have online. And it costs nothing to set up.
How do I know if my website is hurting my SEO?
A few things to look for. Pages loading slowly on mobile. A bunch of broken links. Pages not showing up in Google Search Console at all. The same content appearing at multiple URLs. Title tags that are missing, duplicated, or stuffed with keywords. A site that looks like it was built in 2011 and hasn't been touched since. Any of these can quietly suppress your rankings without any obvious explanation. That's exactly what our free technical audit looks at.
What does an SEO agency actually do every month?
Good question, and not enough people ask it. The short answer — a good one does a lot. Keyword tracking every week, not just at month-end. On-page updates based on what's climbing and what isn't. Technical fixes as crawl errors and indexing issues surface. Fresh content published and properly optimized. Real link building through actual outreach. Google Business Profile kept active. Monthly report that tells you what happened in plain English. A bad one sends you a PDF with some ranking screenshots and charges you the same rate.
How much does SEO cost per month?
Most of our SEO clients pay somewhere between $1,500 and $5,000 a month. The range exists because a local business in a small market needs a different level of work than a national brand going after high-volume competitive terms. We give you a fixed monthly number after the free audit — no per-keyword pricing, no packages with arbitrary tier limits.
Digital Marketing

Paid Advertising Questions

Budget, timelines, ownership, Google vs Facebook — everything before you commit to running ads.

What's the difference between Google Ads and Facebook Ads?
Google captures existing demand. Someone typed "emergency roof repair Dallas" into Google — they need someone right now. Your ad shows up. That's as warm a lead as you're going to get from paid traffic. Facebook creates demand. Nobody's on Facebook looking for a roofer. You're interrupting their scroll, which means the creative has to earn their attention fast. Both work. They work differently. Service businesses with high search volume almost always start with Google. E-commerce and lifestyle brands often do better on Facebook and Instagram. Most successful businesses end up running both eventually.
How much should I be spending on ads?
Depends on your margins and your market. A local service business targeting one city might do fine starting at $1,000 to $1,500 a month. A national e-commerce brand needs more — usually $5,000 or above — to generate enough data to actually optimize. Before we recommend anything, we work out what you can profitably spend to acquire a customer. The budget comes from that number, not the other way around.
What is ROAS and what's a good number?
ROAS is return on ad spend — how much revenue comes back for every dollar you put in. 3x ROAS means $1 spent brings $3 in revenue. Whether that's good depends entirely on your margins. A business with 60% margins is happy at 3x. A business running on 15% margins might need 7x or 8x just to break even. This is why we run the math before we run a single ad.
How quickly will I see results?
Faster than SEO. Most campaigns start generating leads or sales in the first week. The first 30 days are mostly testing — different ad creative, different audiences, different offers. By day 45 to 60 we're usually running campaigns that hit cost per acquisition targets and are ready to scale. Proper conversion tracking from day one is what makes that timeline possible. Without it you're just guessing.
What's a landing page and why do ads need one?
A landing page is a standalone page built for one specific campaign. One offer. One audience. One thing you want someone to do. It's not your homepage — the homepage tries to serve too many people doing too many things. Send paid traffic to your homepage and most of it bounces. Send it to a focused landing page that matches the ad they clicked and conversion rates go up significantly. Sometimes dramatically.
What is conversion tracking?
It's how you connect an ad click to an actual customer. Without it, you can see that your ads got clicks — but you have no idea which ones turned into phone calls, form submissions, or purchases. You're spending money and hoping it's working. We set up conversion tracking before any campaign goes live. Google Analytics 4, Meta Pixel, call tracking, form submission tracking — every channel properly wired up. You should be able to trace every lead back to the specific ad that brought them in.
Will I own my ad accounts?
Yes. Everything sits under your business — your Google Ads account, your Meta Business Manager, your audience data, your creative assets. Full admin access from day one. If you leave, you take everything with you intact. We've heard too many stories of agencies locking clients out of their own accounts. That's not how we work.
What happens if the ads just don't work?
We tell you. If after 60 days we genuinely don't think paid advertising is right for your business at this stage — wrong margins, wrong market, wrong timing — we'll say so instead of continuing to take a management fee. It doesn't happen often. But it does happen, and we'd rather have that conversation than string someone along for months.
What is retargeting?
It's showing ads to people who already visited your website but left without doing anything. They came, looked around, and went. Retargeting follows them onto Google, Facebook, Instagram, and YouTube with ads reminding them you exist. Because these people already know you, the cost to convert them is much lower than converting a cold audience. For most businesses it's one of the highest-ROI uses of a small ad budget.
Working With Us

Working With Us

How projects start, how you stay updated, and how to get in touch.

How does getting started actually work?
Free 30-minute call. You tell us about your business, what you've tried, what's not working. We ask a lot of questions. Within 48 hours you get a written scope, timeline, and fixed price. Nothing starts until you've approved that in writing. No credit card required to get on the call.
How do I know what's happening with my project?
Weekly updates. You can reach out any time — we don't disappear between check-ins. For monthly services, you get a proper report every month that actually tells you something. Rankings by keyword, traffic numbers, what we did, what's next. In plain English. Not a dashboard screenshot with no explanation.
What if I need to cancel?
Project work — nothing to cancel, it's a one-time job. Monthly services have a 90-day initial commitment, then 30 days notice after that. No penalties, no complicated clauses. We're not interested in keeping clients who aren't getting results.
Do you work with brand new businesses?
Yes. A brand-new business with a tight budget and someone who's been operating for 20 years needing a full rebuild — we've worked with both. The approach is different. The care isn't.
How do I get in touch?
webtechtic.com/contact-us/ or hello@webtechtic.com. Tell us what you're working on. We reply within 24 hours, usually faster.
Still Have a Question?

Email Us. If It's a Good One, It'll End Up On This Page.

Email hello@webtechtic.com or call +1 (800) 000-0000. No pitch, no pressure — just a straight answer on whatever you need to know before making a decision.

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